Branding: Victor Welsh Legal
- James Wafer
- Jun 6
- 1 min read

The Brand
Dependability, courageousness, and tenacity are encapsulated in my strapline:
Your heroes for a holistic, caring legal service
and "The Liverpool legal firm with the global outlook". The Mascots
The Brand Mascots are a vibrant trio, each with unique flair enhancing the brand's identity. Leading the group is 'Sir Vic,' known for his adventurous spirit and charm, embodying courage, innovation, and excellence. His striking appearance symbolizes trust and reliability. 'Lady Cathy' complements Sir Vic with intelligence, resourcefulness, and determination, adding sophistication and grace. She actively engages in campaigns, guiding with her insights and creating a strong partnership with Sir Vic. 'Sir Bouncealot' adds loyalty and enthusiasm, known for his playful nature and energy, making the brand relatable and approachable. Together, they enhance the brand's visibility and narrative, engaging audiences through various media to communicate the brand's story, values, and mission.
The Website
Utilizing the Wix Classic system, I've created a site that incorporates all my work representing the brand's values. Complete with a blog engine, the site aims to increase customer reach, augment SEO, and target specific customer markets.


The Signage
In partnership with a local company, the signage is carefully crafted to fit the location, with the goal of attracting attention and conveying a sense of trustworthiness.



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