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Branding, Photography, Wix website: NBIL
New Beginnings Improving Lives is a CIC that works with people across the Liverpool region, providing help, support, and pro-mental health positive classes. As well as working with them on most aspects of their branding, I created this Wix website design and build. The initial branding was delivered in a day so I decided to refine it later on to this. The website included the sub-branding of their boxing programme "Box Well," where I utilized the double meaning of the word 'w
James Wafer
Nov 12, 2025


Design: Fusion Christmas Gift packaging
The Brief: This packaging commission was for a cosmetics company and one of their product lines: "Fusion". The brief was simple: a packaging design to present a selection of skincare products for the Christmas gift season. The approach: The Fusion logo gave me a lead here. It's a font that reminds me of great poster artists like A. M. Cassandre: a master working in the period either side of the Second World War. He designed the original Yves Saint Laurent logo, and his work e
James Wafer
Nov 11, 2025


Logo and brand identity design
Logo and Brand identity design projects by James Wafer of Bluewhistle Design
James Wafer
Sep 2, 2025


Branding, Design: Logo design Zing Tours
I was approached by James to help brand his tour company, Zing Tours. Firstly, what an interesting commission. Zing organizes and implements tours across the UK but also in our hometown of Liverpool. I sometimes find that a company can approach me for branding work and sometimes bring with them a lackluster company name or a shyness to make an exciting brand. Well, "Zing" didn't bring that particular challenge to me and instead brought a name that is snappy and reminiscent of
James Wafer
Jul 10, 2025


Wix Web Design, Branding and Copywriting: Carbon offsetting
"We're not a carbon copy": a headline I developed to communicate the company ethos. I worked on this start-up project with an open brief;...
James Wafer
Jun 12, 2025


Branding, Design: Cheshire LMC
I was commissioned by the team to create a set of brand tools for their company that represents NHS GPs across the country. I produced a...
James Wafer
Jun 10, 2025


Poster design: Theatrical Posters, Cartographers, The Alligator Club
Bluewhistle Design Poster: Cartographers Project Overview This was a fascinating commission for a small theatre group named The Alligator...
James Wafer
Jun 9, 2025


Branding: Victor Welsh Legal
The Brand Dependability, courageousness, and tenacity are encapsulated in my strapline: Your heroes for a holistic, caring legal service and "The Liverpool legal firm with the global outlook". The Mascots The Brand Mascots are a vibrant trio, each with unique flair enhancing the brand's identity. Leading the group is 'Sir Vic,' known for his adventurous spirit and charm, embodying courage, innovation, and excellence. His striking appearance symbolizes trust and reliability.
James Wafer
Jun 6, 2025


Branding: Emma Colvin Dentistry
I've been serving as a brand consultant for Emma Colvin Dentistry for almost ten years. The practice was previously known as Bellsquarry...
James Wafer
Jun 5, 2025


Branding, Design, Animation: Cool AMS
A commission by client Keibra to create a new brand for their apprenticeship management software tools. I've previously worked with...
James Wafer
Jun 4, 2025


Branding, Design, Animation, Film making: Click-carmats
The owner of Eurocarmats, reached out to me to design a logo for his company, "Click-carmats." However, it soon became evident that I...
James Wafer
May 27, 2025


Branding, Photography, Design: Wet Skeleton
Working with talented actor-performer Jen Hardy was one of those jobs where everything made sense from start to finish. Her act, "Wet...
James Wafer
May 24, 2025


Exhibition: MJ Quinn exhibition design and illustration
The design I created for the IHEEM Exhibition Thinking about the simple brief and adding more MJ Quinn commissioned me to help them...
James Wafer
May 23, 2025


Poster design: Theatrical Posters, The Alligator Club
Bluewhistle Design Poster; 100 Seel St. by Lizzie Nunnery, Jeff Young and Joe Ward Munrow Project Overview This was a fascinating...
James Wafer
May 22, 2025


Branding: Middlewood Primary Care
Middlewood Logo Design Illustration - hand drawn and completed in Adobe illustrator Illustration - hand drawn and completed in Adobe...
James Wafer
May 21, 2025


Logo design: Eddystone Health Care Services
Logo and strapline creation: "Shining a light on the journey ahead". Logo and strapline creation: "Shining a light on the journey...
James Wafer
May 21, 2025


Scientific progress...
I'd like to show you a project I've just completed. I present to you (insert trumpet fanfare synths here) - www.geminibioscience.com ...
James Wafer
Aug 15, 2022
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