Design: Fusion Christmas Gift packaging

The Brief:

This packaging commission was for a cosmetics company and one of their product lines: "Fusion". The brief was simple: a packaging design to present a selection of skincare products for the Christmas gift season.

The approach:

The Fusion logo gave me a lead here. It's a font that reminds me of great poster artists like A. M. Cassandre: a master working in the period either side of the Second World War. He designed the original Yves Saint Laurent logo, and his work encompassed influences from Picasso and the Cubists and artists like Mondrian and the earlier Charles Rennie Mackintosh, as well as classicism from millennia past.

The print was a joy, with a silver foil to really pull out my illustration. Anyone who knows me knows I absolutely love Christmas, and the dear old robin will continue to be a serendipity present whenever I see it!

FUSION cosmetics packaging designs and illustration by James Wafer, Bluewhistle