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Design: The Weave album cover
Simplicity, listening, and collaborating with the client are such important things to bear in mind. Martin Smith, The Weave's band leader, often has a very personal plan in mind, and here was no exception. Utilising Mrs. Smith's artwork (Martin's mum), I built a design that was classic, structured, and light. This feel was in contrast to the strangeness and free-mindedness of not only the artwork but also the sounds on the vinyl. Another beautiful album full of wit, whimsy, r
James Wafer
3 days ago


Design: MSP Exhibition design
Exhibition design is an exercise in selling and educating. The Pig and Poultry Show was a great opportunity for Multi Source Power to expand into the farming market
James Wafer
4 days ago


Design, packaging: Iceland Italiano Ice cream
Sometimes, whilst looking for something else, you find an old piece of work, and on this occasion, I found something rather cold and Italian. I'm slowly building my portfolio here, and there are a few pieces from my time freelancing at Iceland Foods that I think hold up. Though I'll maintain that my original designs were better, this is what was passed through and was sold for many years.
James Wafer
Oct 20


An Exhibition: MJ Quinn designed and delivered
October came and the IHEEM exhibit for suppliers to the NHS was another opportunity for the team at MJ Quinn to present their services to the men and women who run our hallowed health service. Once again I handled exhibition graphics and handouts design.
James Wafer
Oct 15


Branding, Design: Key One Developments
My long-standing client, Keibra, launched a new branding project to create a logo for his team's new service, Key One Developments. The team consists of software developers. This logo will be used by the team to develop their own branding materials, including a website. A crucial part of the project involved working closely with the team, which mainly comprises young members from an apprenticeship support program, to delve into the different aspects of logo design.
James Wafer
Oct 8


Design: Qe Solutions / Envicool Exhibition
For the team at MJ Quinn, I produced another exhibition stand and handout leaflet for the QE Solutions data cooling brand. I utilized the core concept I created a few years back of the astronaut and his high-tech suit that represents the cooling technology of the product. The emphasis is on the value of storing information safely - the data is precious, like the life of the astronaut. The show was a great success by all accounts, and my stand design was called by Stephen Port
James Wafer
May 15


Branding, Signage, Logo Design: The Little Peacock, South Liverpool
This was an interesting brief and an exercise in helping write the brief with the client. A new and exciting space was opening locally, and they would be catering to parents and their toddlers during the day, with a view to later develop the kitchen into a take-away and cool performance venue.
James Wafer
Mar 3


Design, Photography: Black Hound Howling Album cover
Design and photography by Bluewhistle. Presented here my work with Lizzie Nunnery and Vidar Norheim on their stirring and poetic album "Black Hound Howling".
James Wafer
Feb 20


Design: Exhibition a2 hand-out. Graphic Design leaflet for MJ Quinn
My design for the supporting leaflet at the MJ Quinn IHEEm Exhibition, Manchester.
James Wafer
Jan 14


Design: MJ Quinn exhibition, IHEEM Manchester
My design for MJ Quinn Energy at the IHEEM Exhibition, Manchester.
James Wafer
Jan 14


Design: Pentaxians Club. Pentaxians tribute poster for Pentax cameras
I do love Pentax cameras but I have jumped ship to also a more a brand with technologically more advanced system. Some time back I designed this poster to express my appreciation, not only for their history and craftsmanship but for the years of experince and joy I've had using them. I got some fine shots and continue to use my Pentax KP from 2017. My poster was then adapted to be sold as a charity fund-raising t-shirt for one of the greatest Facebook groups that has ever ex
James Wafer
Nov 12, 2025


Design: Fusion Christmas Gift packaging
The Brief: This packaging commission was for a cosmetics company and one of their product lines: "Fusion". The brief was simple: a packaging design to present a selection of skincare products for the Christmas gift season. The approach: The Fusion logo gave me a lead here. It's a font that reminds me of great poster artists like A. M. Cassandre: a master working in the period either side of the Second World War. He designed the original Yves Saint Laurent logo, and his work e
James Wafer
Nov 11, 2025


Design and Photography: Lizzie Nunnery, Company of Ghosts
Around 2010, I was commissioned by singer-songwriter Lizzie Nunnery to design her CD album cover. A "CD Cover" – what glorious days these...
James Wafer
Sep 9, 2025


Logo and brand identity design
Logo and Brand identity design projects by James Wafer of Bluewhistle Design
James Wafer
Sep 2, 2025


Branding, Design: Logo design Zing Tours
I was approached by James to help brand his tour company, Zing Tours. Firstly, what an interesting commission. Zing organizes and implements tours across the UK but also in our hometown of Liverpool. I sometimes find that a company can approach me for branding work and sometimes bring with them a lackluster company name or a shyness to make an exciting brand. Well, "Zing" didn't bring that particular challenge to me and instead brought a name that is snappy and reminiscent of
James Wafer
Jul 10, 2025


Design: Harry's Country Kitchen packaging
The brief: This packaging commission was for a major frozen foods company and one of their sub-brands "Harry's Country Kitchen". The...
James Wafer
Jul 9, 2025


Branding, Design, Illustration, Concept and copywriting: Quantum Printing
Quantum is a printer that will attempt to print on anything, as long as it can get on the flatbed! Glass, wood, plastic, fabric, and...
James Wafer
Jun 10, 2025


Design: Iceland Foods
Sometimes you just have to get stuck in. Working with the team at Iceland Foods was great fun; these 'door-drops' were the graphic design...
James Wafer
Jun 10, 2025


Exhibition design and branding: QE Solutions Spaceman concept
Creating the Cooling Concept I was commissioned by QE Solutions, which is part of MJ Quinn, to design an exhibition stand and marketing materials for an event to be held in London. QE creates technological systems that cool data centers, thus ensuring safety for massive datasets. I equated this valuable data to the life of an astronaut—the human being inside the suit cannot become too hot or too cold within the suit, and thus the need for a state-of-the-art technological marv
James Wafer
May 21, 2025
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