Design: MSP Exhibition design

Exhibition design is an exercise in selling and educating. The Pig and Poultry Show was a great opportunity for Multi Source Power to expand into the farming market. In short, they needed to convince the farming community that their battery units were a game changer. The product is a large and expandable lithium battery module with many benefits for different markets. There is a fair amount to communicate, so we used the constraints of the Octonorm panel system and introduced the benefits to those not quite ready to engage in conversation yet, but also to those deep in conversation with an engineer to prompt their questions. I 'got specific' and introduced a focus on the target market with a focus on farming, while keeping within the brand guidelines. The message was clear, and I also suggested quotes from industry-relevant people and made an exhibition with the Pig and Poultry Show very much in mind.