Sometimes, whilst looking for something else, you find an old piece of work, and on this occasion, I found something rather cold and Italian. I'm slowly building my portfolio here, and there are a few pieces from my time freelancing at Iceland Foods that I think hold up. Though I'll maintain that my original designs were better, this is what was passed through and was sold for many years.

The Brief: This packaging commission was for a cosmetics company and one of their product lines: "Fusion". The brief was simple: a packaging design to present a selection of skincare products for the Christmas gift season. The approach: The Fusion logo gave me a lead here. It's a font that reminds me of great poster artists like A. M. Cassandre: a master working in the period either side of the Second World War. He designed the original Yves Saint Laurent logo, and his work e

The brief: This packaging commission was for a major frozen foods company and one of their sub-brands "Harry's Country Kitchen". The...

The brief: This packaging commission was undertaken while at a long-time freelance gig at a Chester agency. The brief was completely open...