Branding, Photography, Wix website: NBIL
- Nov 12, 2025
- 1 min read
New Beginnings Improving Lives is a CIC that works with people across the Liverpool region, providing help, support, and pro-mental health positive classes. As well as working with them on most aspects of their branding, I created this Wix website design and build.
The website included the sub-branding of their boxing programme "Box Well," where I utilized the double meaning of the word 'well' and created a series of logos. I combined this with the headline "Down... but not out?" to encourage men and women to join their classes and improve their mental and physical fitness.
The project also allowed me to use my photography and art direction skills to represent their staff within their roles.
The Wix system has allowed me to offer my clients a website that they can own - gone are the days of me hiring a programmer and the site being squirrelled away on some unknown server in Kiev. Wix allows my customers to update from their phone as it includes a handy App.
If you are looking to rebrand or brand for that matter, I can help you reach your vision and communicate beautifully to your customers.
Take care
James Wafer
Designer, photographer, writer
Great breakdown of how branding photography brings a Wix website layout to life. Custom visuals make such a huge difference in helping a site feel authentic and professional instead of generic. As someone who writes about blogging for photographers, I love seeing posts that highlight how strong imagery and web design work together to build a cohesive brand online.