New Beginnings Improving Lives is a CIC that works with people across the Liverpool region, providing help, support, and pro-mental health positive classes. As well as working with them on most aspects of their branding, I created this Wix website design and build. The initial branding was delivered in a day so I decided to refine it later on to this. The website included the sub-branding of their boxing programme "Box Well," where I utilized the double meaning of the word 'w

Photography by James Wafer of Bluewhistle: Ije McDougall, TEDx speaker

Logo and Brand identity design projects by James Wafer of Bluewhistle Design

I was approached by James to help brand his tour company, Zing Tours. Firstly, what an interesting commission. Zing organizes and implements tours across the UK but also in our hometown of Liverpool. I sometimes find that a company can approach me for branding work and sometimes bring with them a lackluster company name or a shyness to make an exciting brand. Well, "Zing" didn't bring that particular challenge to me and instead brought a name that is snappy and reminiscent of

"We're not a carbon copy": a headline I developed to communicate the company ethos. I worked on this start-up project with an open brief;...

This branding and brochure commission was undertaken as part of my role as art director at a small agency. It was an exercise in simplicity, with the concept leading the way and the copywriting driving the point home. Cobhams Accountants had an existing logo design, and it was decided that a subtle rebrand was the most effective way to maintain client confidence and recognition. The concept: flock marketing Counting sheep is a great way to get a good night's sleep, and counti

I've been serving as a brand consultant for Emma Colvin Dentistry for almost ten years. The practice was previously known as Bellsquarry...

A commission by client Keibra to create a new brand for their apprenticeship management software tools. I've previously worked with...

Creating the Cooling Concept I was commissioned by QE Solutions, which is part of MJ Quinn, to design an exhibition stand and marketing materials for an event to be held in London. QE creates technological systems that cool data centers, thus ensuring safety for massive datasets. I equated this valuable data to the life of an astronaut—the human being inside the suit cannot become too hot or too cold within the suit, and thus the need for a state-of-the-art technological marv

This branding and brochure commission was undertaken as part of my role as art director at a small agency. It was a concept that utilised...