Branding, Design, Animation: Cool AMS

A commission by client Keibra to create a new brand for their apprenticeship management software tools. I've previously worked with Keibra to create branding materials for their company that provides training for apprenticeship providers. The founders Michael McAteer and Andy Birkin already had the name and domain Cool AMS, which was a great start. The project involved collaboration with apprentices who seemed to relish the whole design process. When this happens, the final result can be one that everyone feels a sense of ownership towards.

Cool AMS logo design

Cool AMS secondary logo

Cool AMS video 'ident'

The Cool AMS logo family